Collaborative Librarianship, Vol 5, No 1 (2013)

Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications

Marie Kennedy

Abstract


This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

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